Synthoughtic : work
Leadership Capital Group
Web Site: lcgsearch.com
“We have worked with Tony for over a decade at three of the fastest growing retained executive search firms in the industry. In each case, Tony stood out for driving the creation of a unique web presence that captured how special our firms were.”
— Marc Lewis, CEO, Leadership Capital Group
Leadership Capital Group is a premier global executive search firm focused at the CEO and Board through the VP levels, with a core focus in retained executive search in information intense businesses.
Behind the Design
Synthoughtic created a clean, effective and visually stunning site. The structure of the site is easily maintained and updated while the look stands out from other retained executive search firms by using a modern color theme around the idea of tranquility, like the waters of a calm clear blue lake. The client presented the idea of stacking stones (a spiritual way of achieving peace.) This became the foundation of the site, all pieces then stacked on top of this foundation to solidify this calm peaceful site, like the stones in the imagery. The typography is clean and readable and along with the imagery upholds the clients conceptual approach to business.
The LCG consultants all have the ability to customize e-mail marketing campaigns through a custom web application built specifically for them. The design of the html e-mails is handled by a system of templates, of which they can customize the content with text and imagery through an on-line form from anywhere at any time. These e-mails integrate into their existing systems both technically and visually.