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River North Search
Logo & Corporate Identity
“I was immediately impressed with Tony’s design concept for the business. He created a powerful brand and a strong image within a matter of days.”
— Mary Kier, President, River North
River North is a recruiting and staffing organization operating at middle-management and professional levels. They specialize in recruiting permanent professionals with the same high-touch service and consultative approach typically found only in executive-level engagements.
Behind the Design
This project was another Collaboration with Loveman Media. River North is an area of Chicago, but also the name of a new staffing firm in that area. With a younger audience than their parent company Cook Associates, the identity and site portray a very bold and unique style. The triadic color theme is built around their main corporate purple color. This leads to a very bold and impactful web site experience. The logo is a very simple yet strong interpretation of River North's philosophy toward business. The abstract logo leads toward a horizon and point of convergence. The green rhombus rising from that point indicates talent on the rise, or a company on the rise.