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Family Service Agency
Logo & Corporate Identity




“As Family Service Agency began the celebration of our 100th Anniversary, we wanted to revise our agency logo and all other print material. Tony met with me and presented a number of different ideas for our review. He was extremely patient and cooperative until he hit on the 'star theme'. Tony left nothing to chance; the fonts, the colors, and the layout were all carefully and thoughtfully planned. The fact that we are a not-for-profit agency led Tony to make us an offer we couldn't refuse. I would strongly recommend Tony as a person with vision, imagination and compassion.”
— David E. Arnold, CEO, Family Service Agency
Family Service Agency is dedicated to responding to the changing needs of the community by providing an array of services that empower, enhance and strengthen families.
Behind the Design
The logo is fun and playful, yet was designed to show the importance of family. The star theme implies the importance each family member has to the others. The repetition of stars shows a family is unified even when the individuals are unique and the colors enforce this playful and energetic tone.