UA Corp ID students required reading
I mentioned this pdf in class. You have probably already read it – you should have already read it. :) I want you to post your comments here for discussion and check back often to review everyone's comments. Post as often as you want.
Here's the link again: http://downloads.indesignmag.com/cp/20061211_excerpt.pdf
Malcolm Grear has played a vital role as designer and educator in the field of visual communication for 48 years. Malcolm Grear Designers was founded in 1960 and has had more than 28 solo exhibitions in museums and galleries. He taught in Rhode Island School of Design from 1960 to 1998 where he received the Honorary Alumnus Award for "professional achievements as an internationally acclaimed graphic designer (that) brought overwhelming recognition to Rhode Island School of Design's Department of Graphic Design and its graduates."
Buy the book at amazon.
Visit www.mgrear.com for more info.
Labels: corp ID, discussion topic, required reading
posted by Tony at
5:56 AM
4 Comments:
It seems there is some truth to what the article said about needing a good client to get a good design. In my experience bad clients will give you bad feedback or insist on on misguided directions. Good clients will try to best communicate their ideas and needs to you. Though, I think that you can sometimes get a good design with a bad client.
Very true Sara. It is difficult as a designer to work with a 'bad client,' one that we would consider uneducated to design. However, if you look at how much bad design they succumb to every moment of the day it's very clear why they don't understand good design. From newspaper ads they look through, the chair they sit on to the town they live in, it becomes impossible for them to distinguish the good from the bad. Poorly design spaces (2D and 3D) are everywhere. It becomes our job, our requirement, our mission as designers to educate these clients, as best we can, to the importance of good design.
Interesting point. I have become increasingly aware myself of the abundance of poor design while doing everyday activities. I often yell at designs for being ugly from the safety of my car :).
I can understand how a single image represents a company and it can be seen positively or negatively. For example if you own a company that produces high quality merchandise and you send out a catalogue with a "clip art" logo, buyers may not take you seriously. Sort of like that commercial right now when there is a group at a business meeting dinner and he pays using a credit card that has a goofy character on it. (The foreigners all laugh) and his partners puts down the American Express card. In that circumstance image is important.
Abby
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